Ladies and gentlemen meet Fred the SEO beginner:
Freddy has been getting heaps of annoying telemarketing calls lately.
One telemarketer tried to sell him something that confuses him.
Basically they tried to shove SEO down his throat.
Freddy kept letting this guy know he is not at all interested.
But the telemarketing man just wouldn’t let up.
Freddy had to tell the guy again and again that he is really just not at all interested.
Leave me alone!
For the last time he yelled at the guy and then continued to hang up on him. The conversation was now officially over. All over red rover:
Freddy tried to do various things to get it all off his mind:
- Walking around in circles brainstorming
- Listening to music
- Reminiscing about his high school days
- Playing his harmonica
A few days later Freddy was still thinking back over these calls – he kept thinking back to that guy the telemarketer and what he was trying to sell. What was it called again? S-E-P no S-E… O – that’s it! SEO.
But what the hell is SEO? Freddy wondered. The guy on the other end of the line wasn’t making any sense. In fact he was just downright rude. Fred popped onto Google and tried to find out more about this service.
What he found on there is that there are heaps of SEO companies listed in his area. They’re everywhere in fact.
He concluded this must be a pretty big industry– whatever it is.
Fred went back on to his laptop and read up all he can on the topic of search engine optimisation.
Fred began to get a little bit obsessed about SEO. He squirmed a little bit:
Pretty quickly he realized that this is not a new thing at all.
It has been around as long as search engines have been around.
Freddie now wanted to be up there up the top of the first page of Google of course. But what is it going to take? What will it take to be up there with the best of them?
He googled ‘how to do search engine optimization‘. As an SEO beginner he was hungry to learn more.
Freddie then spent an entire weekend reading up on search engine optimization. He read all the top “expert” blogs. He was now pretty certain he knows where it’s at.
But all this reading began to make his head spin. He was suffering from serious information overload. He went to bed and slept on it.
The next day Fred was fantasizing about how good it would be to get new clients coming in to his website. Business was slowing down a bit and he was beginning to feel it. As an SEO beginner he began dreaming of all the possibilities.
He started to have delusions of this search engine optimization making his life better. Bringing him fame and fortune. Then he started thinking back to everything he read about search engine optimization.
Before too long curiosity and hunger for results brought him back onto his laptop, reading all about SEO.
He was googling and reading what these ‘experts’ are saying. Reading all they have to say about this so called search engine optimization. As a SEO beginner he wanted to learn as much as possible.
All these experts have these amazing lists about what he should do. They talk about link building, title tags and email outreach.
Fred went to bed that night again feeling overwhelmed. There is so much contradicting noise in regards to this SEO. What is going to be useful? What should he use?
Fred decided that he was going to start doing his own SEO. He had done all his due diligence. He had read all the top blogs. This SEO beginner had to start some time. Now he was in action mode.
He started writing a post. He wrote about his skip bin hire business. He had never really written much before so he felt a little uncomfortable. But he did it anyway.
Eventually he finished writing what he thought was a pretty damn good article. He wrote a list because he had read before that search engines like that.
He saved his article as a draft. He was not ready to publish it yet. Fred felt chuffed and gave himself a pat on the back. He went to bed that night feeling accomplished.
Fred was excited on this day because he was going to start doing some optimization. It was time to ensure that all the on page optimization was up to scratch.
He downloaded a plugin called Yoast SEO to his WordPress site. He read somewhere that this is the best plugin for nailing all on page optimization.
Next he ran a keyword analysis using the adwords keyword tool– he went through all the various keywords that he could use. He spent a lot of time thinking about it.
With each potential article title he looked at their keywords, their monthly searches and competitiveness.
He tried thinking outside the box – looking at various long tail keywords.
Eventually he decided on what you thought was a good title ‘6 Things to Keep in Mind When Hiring A Skip Bin’.
Freddie woke up and published his first post.
He went and did something else for another three hours and came back and checked his website. No changes.
That evening he checked up on it again. Nothing – no comments, shares or anything.
Fred woke up the next morning and checked his blog to see if anything had happened. He found something. Someone had written a – oh wait it was just a spammy comment.
He felt somewhat deflated now but he was still determined. He hadn’t even started his promotional efforts yet.
Fred shared his new article on his social media accounts. He received some love on Facebook and Twitter.
Next he emailed most of his customers asking for their feedback. Again he got a little bit of love before the day was over.
The next morning Fred woke up and checked the progress that had been made on his website. Still nothing.
Now he was really beginning to feel uncomfortable.
He started to even get a little agitated.
Not to worry it was still early days. Fred got a little excited as he realized it was time to give this link building thing a shot.
Freddie began trawling through websites collecting email addresses and messaging folks through their contact page.
He mass emailed out to all the email addresses he collected asking for comments and backlinks.
Freddie used Twitter to promote his new blog to potentially interested parties.
Again he asked for shares and backlinks from all these folks.
Freddie woke up and the first thing he did was check his email. There were zero responses from all those emails he sent out.
He checked his backlink profile and nothing had come in yet.
On his post no comments or anything had come in. Now he checked Google and he was nowhere near close to the first page for his keywords.
Fred felt shattered.
He had given it a good shot and it looks as if nothing had come in.
Fred went back to trawling other blogs looking for some guidance. Just looking around aimlessly.
Freddy quickly realized that SEO is much harder than it looks.
Fred did all the things the experts recommend and it had a minimal impact.
He couldn’t understand how they do it.
Now he was totally jealous of the type of results they get.
That traction he was looking for just wasn’t coming in.
It seemed as if Fred’s article was lost among the sea of posts that never come of anything.
He tried to put it all into perspective. He was still brand new to the game. It was only his first week. Fred decided to pull his head in.
The saying that springs to mind here is ‘Rome wasn’t built in a day’.