Once again Google has been shaking things up and this time it is their ‘Google Insight’ from Google My Business which has been revamped.
Here at SEO Genius we are obsessed with Google Insights, mainly because we can use it to give our clients feedback.
But what are the changes that have been made? Is it important or just a minor change? Moreover, is it an improvement from before?
People have always been confused by the statistics coming from their Insights page.
Many have argued that the results are completely inaccurate: they have no idea where these numbers are coming from.
Others have long argued that they are accurate, it just depends on what your definition of ‘views’ is.
Either way there has been a lot of head scratching within the digital marketing community when it comes to Insights.
So let us have a look at what it looked like before. To do this we are going to analyse the results of recently verified business ‘Ninja Skip Bins’. Here is what Ninja Skip Bins views section looked like on the old Insights:
Now compare this to how it looks like on the new Insights:
Well the biggest noticeable difference is not only the design but the number of views. The new insight reads a significantly lower number of views. Does that mean it is now more accurate? Has Google’s definition of ‘views’ changed? Who knows.
We can also see separately how many people viewed the listing from maps. However what actually constitutes a view is still not clear.
Also included is a new pie chart showing the number of people searching for the business. We can also see the difference in the number of those searching directly from those who have just stumbled across the page:
Once again the accuracy of these numbers is questionable. But we can be sure that the numbers give a good indication of the performance of their map listing – that is without a doubt.
Also included in the new Google Insights is the ‘customer’s actions’ graph:
This is somewhat similar to the old ‘clicks’ graph:
And there is also a new separate driving directions request graph and phone calls graph:
The biggest change is indeed the entry of the pie chart. We can see where the traffic to the map is coming from – and let’s be honest the map is now a big deal. I mean it pretty much dominates the first page of Google for local searches.
With the pie chart business owners are now aware of how many people are searching specifically for them. This will give business owners a better idea of how well known they are.
An ideal stat here would be to have a high percentage of people searching directly for the business: this indicates strong brand recognition.
Another new feature is the ‘photo views’ statistics in the ‘customer’s actions’ graph.
This is part of Google’s push to get more businesses interacting on Google+. There is even a call to action at the bottom of the pie chart to post a photo.
Google+ engagement could start to have a bigger impact on how prominently a business is featured on Google Maps. It could easily be part of Google’s algorithm that a page with recent updates and new content will feature higher– even in the coveted 3-pack.
We should expect to start seeing lots more dormant google+ pages go through make overs.
So is it better or worse? I can say that the pie chart especially is a welcome entry and mainly because of this it is an improvement.