SEO changes and grows just as fast as any other industry, it relies totally on the algorithms that the top search engines are using, and in turn relies heavily on user satisfaction. To help understand the changes that are occurring now and in the near future we have outlined a few of the major ones below.
Mobile traffic has taken over desktop traffic
Due to the increasing use of search engines on mobile phones mobile traffic has officially taken over desktop traffic. In order to stay current and maintain user satisfaction Google has changed its algorithms to favour mobile-friendly sites. It would be hard to find a web developer who did not advocate having a mobile-friendly site.
Yes, the change in the algorithms mean that in order to maintain high rankings, websites now have to work compatibly with both desktop and mobile interfaces. But more then this it means that results take into account the geographical location of the searcher, meaning that the locations of where you are linking really matters.
Social media matters now more then ever
Does social media play a part in boosting your websites ranking? As much stigma as there might be in the SEO community surrounding social media, it is time to admit that not even Google can overlook social media platforms anymore. It is becoming increasingly more often that social media profiles will rank highly on search engines, sometimes ranking higher then the original websites themselves.
Moreover, social media is a really good place to raise awareness for your site, getting quality shares is much the same as getting quality links and can really help in getting external links to your site not to mention traffic (a serious ranking factor).
However, to say that social media should be used as a primary SEO tool would be foolish. Social media is taking leaps and bounds within the SEO community, and who knows, if it continues inline with current growth it will be one of the leading factors in no time.
SEO’s integration with marketing
With the rise of digital marketing, SEO, marketing and social media departments have amalgamated, gone are the days where an SEO could be successful by spamming content to boost rankings. The emphasis is now focused on creating content that works across the board for all departments’ within digital marketing. If you’re creating good content that can be shared and credited to you then the chances are you have successfully built links without realising.
Building strategic relationships is more important than good blog content
Good content is still a priority for any blog, but in a world that is inundated with blog posts all dedicated to the same topics, a stellar blog needs something more to separate it from the pack. Because of this, building relationships with other bloggers, web developers and influencers is higher on the SEO priority list then ever.
Strategic relationships are more then just a one off link from a random site, they are way to share quality information and get multiple quality links from a counterpart in your industry. Strategic relationships can help your ranking significantly more then multiple random links.