When running a business it is essential to always remain professional. We live in a somewhat superficial world so keeping appearances is very important. Mostly it is more a matter of being mindful than superficial.
The way you look is going to have an impact on the way you are perceived. More opportunities will open up if you act in a way that commands a certain response from people.
That said, it is not as if you are going to win applause for being fake. You have a unique personality: at the end of the day not everyone is cut out for leadership. The key is to be aware of the type of person you are. You need to be aware of the way you naturally behave in given situations.
Apart from the stresses of daily life most people have some kind of idea what direction they are heading in. It is hard to say that you are in control of the situation – no one is in control of anything. We are only in control of our own actions. That’s just the way it is, the way it always will be.
In the business world it is important to strike the right balance between the superficialities of your industry and the emotional exchange you have with others. What I mean by emotional exchange is basically the energy you impart on others through your engagements.
The key to winning in business is by having a positive rapport with everyone around you in all your dealings. In business it is your dealings with co-workers as well as customers that will make or break you.
Again the energy you give off is something that is both natural and something you can work on. Some people can improve on their exchanges with others with the right amount of focus.
If you are wanting to work with someone else, it is essential that you know what the other party wants. This way you can enjoy a positive rapport that is honestly going to leave the both of you better off.
Other times you will feel negative emotions like frustration or anger at someone else. This is often your own fault. You are suffering the consequences of your own bad behaviour.
This kind of philosophy could not be all too dissimilar to karma: the idea that everything bad you do comes back to bite you on the bum. The truth is we are all a product of our social environment – if you behaved the wrong way this will have a negative effect on your emotional exchanges with others.
You can look at emotional exchanges as if you are in a role playing video game. You have a certain level of satisfaction with everyone else and it is constantly going up or down. If everyone else is happy with you then you will be happy yourself.
This is not an unhealthy way to look at business: as if it is a game. A game basically for people’s approval – a never ending battle that requires skill in all of your interactions.
In the digital marketing world, the exact same skills apply as in the physical world: there is an over emphasis on the way things look. However, the content producer’s attitude is just as important.
In dealing with people through messages such as email there is still an emotional exchange. There are small things like timing which speak volumes in these kinds of connections.
Showing attention to detail is where you are going to win favour with people: it is all part of customer service. To be aware of the way people are feeling and then to make them feel better wherever it is possible.
When we talk about improving your interactions it could be a smaller thing like giving someone a gift. Ultimately if you give someone something they are going to be stoked. But there needs to be a reason behind your actions, some kind of strategy with a certain goal in mind.
When it comes to SEO it is about building relationships with other webmasters. It is essential to stay focused on what you enjoy doing – the way you are essentially going to add value to the internet.
People forget that SEO is about adding value to the internet – improving what is already there: giving the search engines a reason to rank what you have got. There are no shortcuts involved in the process – it is a creative pursuit.
When it comes to building a business, whether it be an online one or whatever, it takes some serious work. It requires you to build a very good rapport with many stakeholders – with people who live busy lives.
It is essential that you can create something that stops people in their tracks and they think ‘oh yeah wow, this is something worth taking a look at’. Of course not everyone has this skill, but most SEOs can work at getting to some level of proficiency.
When building a business, you are dealing with human psychology. You are tapping into what people want to see, feel and hear. A successful online business requires the same skills – without the right relationships in place you won’t stand much of a chance of succeeding.