In the early days of running a blog it is very difficult to get a website to rank for keywords. Basically the only way to pull in traffic is through social media. And there is no bigger player than good old Facebook (arguably bigger than Google Search).
I have been using a technique which has seen a serious dramatic increase in visitors to my website.
How it works is I log into my Facebook account, I go to Facebook search and type in a random person’s name. In my case I used the name Bapan because it is the same name as my virtual assistant from Bangladesh.
After that I went through the list adding random Bapans. Facebook will try to tell you that you should not add people you have never met in person. I chose to ignore this- Facebook can’t tell me how I should live my life.
Once they add me back I like their profile pic and PM them to build up a bit of rapport and have a short conversation- most of the time they can’t speak English anyway.
Next I have a look through their profile to see if they have any popular posts. Some of these posts will have lots of likes and comments. I look for the posts with the most comments.
After that I write a comment dropping a link. In this case I linked to my quirky blog post about celebrities:
All the other people who have commented will now receive a notification of my link.
The results of this technique speak for themselves with a huge boost in page views to my website:
This is a very effective way to get a very short-term increase in traffic.
I am going to keep playing around with this technique because it has huge potential. It could work even better if you drop the link in the live news feeds- that is a strategy I am going to try soon.
I need to make sure I provide eye-catching ‘click bait’.
There are a variety of skills at play with this technique: the first thing is to make sure your article has a ‘click bait’ worthy title and featured image.
Ideally you would want to choose an article that is relevant to the context of the post so it doesn’t look like spam. Preferable you would want to have dozens of published articles on your website so you have plenty of links to work with.
This technique also requires timing and tact to basically capture people’s attention in the right way.
Although It has to be said that this technique is not for everyone because some people won’t be comfortable adding random people on Facebook. It basically requires you to put yourself out there a bit.
This technique would work wonders for those who run a general blog like an online magazine. It would also work well for niche websites as long as the article has popular appeal.
I look forward to using this technique more and developing my skills.