I’ve made a discovery that could be a total game changer.
I am going to share with you where I am at:
Right now I am trying to increase traffic to my website.
I have started a digital marketing agency and I need make this website popular.
I need to make sure that this website receives traffic so I can put my money where my mouth is.
When I first started the website I was mainly focused on building up backlinks.
Only recently I’ve discovered that backlinks are important but they’re not everything – allow me to explain:
There are plenty of websites that have a poor link profile but still rank well and receive lots of organic traffic.
Here you can see my friend and competitor Tony Adams is ranking for the keyword phrase ‘SEO Sydney’:
His website is performing well, I decided to have a look at his backlink profile on Ahrefs:
Turns out it is worse than mine:
I was confused: how could he possible be out ranking me??
Soon I realised it was because of the traffic that he is receiving.
This bad boy has been getting some serious coveted traffic:
After some snooping around I discovered this guy’s website is almost as old as the internet. He ranked for what are now very competitive keywords years and years ago and his traffic hasn’t dwindled since.
In fact that traffic is one of the things that keeps him up there on the first page.
When I built my website not long ago initially I only focused on getting backlinks: I was certain that backlinks alone would improve rankings. But I’ve since realised it is certainly a mixture of things.
I’ve come to the hasty conclusion that the two biggest factors for increasing rankings are: quality backlinks and steady traffic. (Of course there are many other things like website age that come into play but work with me here).
But it seems like a bit of a catch-22 situation: you can’t have traffic without ranking + you can’t rank without traffic.
Well the unfortunate news is that it is a bit of a catch-22 situation.
Traffic could potentially have a bigger impact on rankings than backlinks.
Unfortunately, this means that a crappy old website can stay ranking for very competitive keywords (I’m not saying that Tony’s website is crappy).
So what is the way around this? Social media! Social media my friend is the way around this.
Last week a guest blog of mine was published. I posted it on my twitter account and the post was retweeted:
This is the first time that someone has retweeted my content ever! Needless to say I was rather excited.
What was equally as exciting was the kick in visitors my website received:
So this goes to show that if the odds are stacked against you and it looks like you are never going to rank for that all important keyword – you can always turn to social media to get a bit of attention.
Who knows where it will lead – it could be a means to chip away at competitors and eventually give my search engine rankings a boost.
This means I will definitely be playing around a bit more on my Twitter account.
Actually I intend to use Twitter to reach out to ‘influencers’ in the digital marketing niche.
I will be sharing the results of my efforts so keep your eyes peeled.