One of the very important parts of SEO is providing quality content for your readers and website visitors. Unfortunately, there are way too many websites that don’t understand the importance of this content, and how to make it attractive to readers. When users don’t enjoy the content, they won’t return to read more.
Write First, Tweak for Search Engines Later
All the keywords in the world won’t matter, if website visitors don’t enjoy what they’re reading. Pick topics that are relevant to your readers, and engage the reader with a smooth, fluent style of writing. An informal style of writing is best, so that it doesn’t seem like you’re talking down to your readers. The goal is to inform your readers, but not lecture them. Use an active voice, with strong action verbs, rather than just forms of “be.” Most importantly, check your writing to ensure that it’s free from grammatical errors, spelling errors, and typos. Provide accurate information, and include citations for information that is taken from another site. Plagiarizing and making mistakes in your content destroys your credibility with readers. It’s also a good idea to use at least some content that is going to continue to be true, even months or years later. The important tip from SEO consultant Sydney is, you must write for the readers, not just the search engine.
After you’ve written the content, you need to make it pleasing to the eye. Unattractive text on a website is a definite turnoff to visitors. First, make sure that the article is at least 500 words. The standard used to be 400-600 words, but there is now some evidence that articles of 1,000+ words are preferred by readers. When laying out your article, a good rule of thumb is to make it easy to skim. Use headings, bullets, and white space, wherever appropriate, to lay out the information cleanly for the readers. The content should be easy to scan and pick out the main ideas with a glance. Break your article down into one topic per paragraph, and don’t make the paragraphs too long. Giving the readers small chunks of information at a time keeps their attention.
Use the first paragraph of your article for the most important information you want your readers to have. Putting the most important information at the top part of the website is referred to as inverted pyramid, and it’s designed to capture the readers’ attention. Even if they lose interest further down the page, they’ve still noticed the beginning of the article.
Behind the Scenes
Now, we’ll discuss the parts that the readers may or may not notice, but that search engines will definitely notice. Use a relevant keyword in your title, but make sure not to overstuff the title and content with too many keywords. Meta descriptions, the parts of HTML that provide explanations of web pages, should be short and to the point. A good length is about 150 characters. Provide outbound links within your content, to allow readers to check your facts. This improves your website’s credibility. When you do provide links, show where the link leads, either by website address or website title. Do not just use generic links like “Click Here!”
It’s always good to include images in your website and within your content, and there are particular ways to optimize the images for search engine optimization purpose. Captions with the images can reduce the bounce rate of your website, and using a keyword in the file name can help with organization.
Using these suggestions will help ensure that any content you provide is enjoyable to your readers. Readers who enjoy content will return to read future postings, and are more likely to visit your website for other reasons.
About the Author
Amir Noghani is an online marketing specialist at Algorithm SEO Brisbane. Along with holding a master degree in Engineering, he has been working in the field of marketing and communications for over Seven years and developed strong knowledge and skills in Online Marketing and Public Relations and also writing journal articles and blogs.