If you know a thing or two about SEO you would have heard of this concept known as ‘email outreach’. Email outreach is basically where you send an email to a webmaster in the hope of scoring a backlink or a guest blog. Plenty of blogs advocate outreach as a way to get backlinks from authoritative websites. There are a lot of articles that give a general outline of …

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Once again Google has been shaking things up and this time it is their ‘Google Insight’ from Google My Business which has been revamped. Here at SEO Genius we are obsessed with Google Insights, mainly because we can use it to give our clients feedback. But what are the changes that have been made? Is it important or just a minor change? Moreover, is it an improvement from before? People …

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SEO changes and grows just as fast as any other industry, it relies totally on the algorithms that the top search engines are using, and in turn relies heavily on user satisfaction. To help understand the changes that are occurring now and in the near future we have outlined a few of the major ones below.   Mobile traffic has taken over desktop traffic   Due to the increasing use …

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When running a business it is essential to always remain professional. We live in a somewhat superficial world so keeping appearances is very important. Mostly it is more a matter of being mindful than superficial. The way you look is going to have an impact on the way you are perceived. More opportunities will open up if you act in a way that commands a certain response from people. That …

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When presented with options in front of you, you are often going to think ‘Oh I really want to do this’ or ‘Oh I really want to do that’. The point of the matter is that at any one time everyone is making a decision about something in their mind.   Sometimes people will decide quite easily, other times it will be more difficult. Essentially they’re at a crossroads. Pretty much …

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Ladies and gentlemen meet Fred the SEO beginner: Freddy has been getting heaps of annoying telemarketing calls lately. One telemarketer tried to sell him something that confuses him. Basically they tried to shove SEO down his throat. Freddy kept letting this guy know he is not at all interested. But the telemarketing man just wouldn’t let up. Freddy had to tell the guy again and again that he is really just not at all interested. Leave …

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Copywriting skills should be in the arsenal of all SEO professionals. After all adding value to websites and ultimately the internet is what the game is all about. Building up a reputation as a writer takes time. Becoming successful requires creativity, flexibility and persistence. These are the steps that a SEO copywriter should follow: Run a keyword analysis For the keyword analysis I use the Google Adwords Keyword Planner. You …

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